Camerarumors

f there's one thing that you can say about Sony's digital camera business, it's that they've experimented with many different concepts. From SLRs with dual autofocus systems and Translucent Mirror Technology to its NEX mirrorless line-up, Sony has gone down virtually every avenue in digital imaging. Their latest products - the Alpha 7 and Alpha 7R - may be the most exciting products to come out of the Sony labs in some time. The Company has managed to create full-frame cameras which are about the same size as the Olympus OM-D E-M1. In other words, much smaller than any other full-frame interchangeable lens camera. In addition, Sony is also unifying the Alpha and NEX brands, so all future interchangeable lens cameras will now fall under the Alpha umbrella. The A7 and A7R are identical in terms of design, with the main differences being their sensors and autofocus systems. The A7 features a full-frame 24 megapixel CMOS, while the A7R has a 36 megapixel CMOS