First EOS 5D Mark IV Images Leak?

    Canon 5D Mark IV spotted on Red Bull sponsored surf shoot

Comment on the forum

Why are marketing departments obsessed with action sports?
In the camera world there’s four approved kinds of marketing content – boxing, surfing, snowboarding and free-running. Now, unless I’m very much mistaken one of the surfer dudes has let something slip.
In this Instagram post Levi Siver is working on a windsurfing feature with a crew, for an “unreleased Canon camera”. In the picture you can indeed see a Canon camera on a rig, although not clearly enough to make out the model. In the comments he’s asked if it is a 5D Mark IV, and in his reply he says “Yep it is”, smilie face.
I don’t have my own rumour rating system but if I were to rate this one, I’d call it a Big F*****g Leak.

The wind-surfing quite possibly suggests Dual-Pixel AF will play a big part of the new marketing campaign, or that the whole thing is a massive ruse by girls in marketing departments so that they can upgrade their boyfriends. I’ve often pondered this thought, as I troll around another skatepark full of ripped torsos, me squinting through a pre-production camera wearing a badge saying “NERD FOR HIRE”. If it were up to me, I’d do something different from now on. Filming cheerleaders for instance, or burlesque stripping ladies.